It’s one thing to find keywords with a good “results to search” ratio. I love finding keywords that have 2000 searches per month with only 10,000 pages of competition. I know I can rank well and get on page one, and get some decent traffic.
BUT…should I waste my time on certain keyword phrases?
It’s pretty clear if someone is looking for “cheap antique clocks”, that they have commercial intent…in other words they have a high likelihood to BUY. As opposed to someone searching for “colon cancer”. Those folks are probably just reading and researching, with no intent of spending money.
The difference between “cheap antique clocks” and “colon cancer” is obvious. It’s easy to tell that one might have commercial intent and the other doesn’t. But what about phrases that aren’t as obvious?
There is a new tool that can help:
The tool gives a score of commercial (or non-commercial) intent. You enter the keywords, check the ‘Query’ radio button, and hit ‘Go’. The scale is 0 to 1, so just multiply by 100 and you have the percentage that the keywords entered have the intent listed (either commercial or non-commercial).
So, if you have a choice between multiple keywords, try using this tool to help discern what is in the hearts of the visitors to your site.
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