How To Make Online Money

Simple steps to profit from the Internet.

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Offline vs. Online Marketing

October 13th, 2011 · No Comments

When I started out, I made websites for ME.  I learned some pretty critical skills as I worked on my own passive-income websites.  I learned:

  • how to build a website that sells
  • how to rank well in the search engines
  • how to drive traffic to the website via social media
  • and more!

As word got out that I was doing these things for myself, an interesting thing happened.  “Real”, off-line businesses started to ask me to help them with their companies and their internet marketing strategies.

So, I tabled the development of my own passive income streams and started helping other companies.  This is often referred to as “offline marketing”…doing internet marketing services for local businesses.

Later, I hit an obstacle that is common to many small businesses.  The energy required to maintain the sales engine was very high.  Building sites that I can fire up and let run on their own?  No problem.  Having to sustain a list of calls, prospects, doing presentations, closing, executing, all while trying to keep the pipeline full of new customers?  Problem.

The beauty of making money online for myself  is the simplicity of it.  I can work on it at MY pace, not someone else’s.  That is very freeing.  And the idea that most of us pursuing online marketing really cherish is the idea of PASSIVE income…money that comes in without doing extra work.

I have websites that make money each and every month, that I haven’t TOUCHED in over two years.  THAT is passive income, and THAT is what online marketing is all about!  No pursuing customers every day.  No spending 80% of the time contacting new prospects.  Take that 80% of your time, and pour it into building the next money-maker, or optimizing an existing one!

Tags: Marketing

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