You want people to find your site, right?
How will they do that? MOST of the time it will be because they are using a search engine, like Google, to find something.
Your job, then, is to figure out what people are searching for, related to your niche.
For example, if your niche is about lawn mower blades, you need to know how people search for mower blades. Do they typically type “mower blades”, or “lawn mower blades”, or “mower parts”?
You need to do keyword research to find out several things:
- Related keywords and keyword phrases.
- Frequency with which people use certain phrases to search.
- Competition for a given keyword phrase.

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